Chatel - Emotion Intense

A family passion since 1907

A pharmacist by trade, Jean Chatel decided to combine his knowledge of chemistry and his passion for rum to create a distillery in his father’s dispensary: the Chatel distillery. With 115 years of history behind it, the company has reinvented itself over the years, skilfully blending tradition and innovation. Alain Chatel, who has been the distillery’s manager and master blender since 1981, is passionate about Reunion’s terroir, and today honors this family tradition alongside his 2 children Julie and Erick.

A company rooted in its terroir

For over a century, we’ve been committed to our mission of promoting Reunion’s terroir. Strongly attached to Creole culture, Alain Chatel draws inspiration from the richness of his territory to develop generous, gourmet recipes, skilfully blending the flavours of local fruits and spices with Savanna rum. Thanks to this combination of know-how and creativity, the company is now recognized for the quality of its products and its innovative strength, as demonstrated by its leading position in many market segments: liqueurs, punches, cocktails, vodkas and aniseed-flavored spirits.

Manufacturing method

At the heart of the creation process, the excellence of the raw materials – fruit and rum – is a prerequisite for the production of top-quality products. The main fruits and spices used come from Réunion Island and are carefully selected by the Master Blender.

Awards

Concours Générale Agricole

The mission of the Concours Général Agricole is to encourage producers committed to excellence, to support the economic development of their production sectors, to make an active contribution to the training of future professionals in the sector and, more generally, to promote quality food from French agriculture and livestock farming among consumers.

Rhum arrangé caramel au beurre salé.
Bronze medalist at the Salon de l’Agriculture in Paris 2017.
Rhum arrangé caramel au beurre salé Silver medal winner at the Salon de l’agriculture in Paris 2016.

TOP RUM international competition

Selector and discoverer of the world’s finest rums.

Rhum arrangé Caramel beurre salé Silver medal 2015.
Rhum aromatisé coco Silver medal 2016.
Arranged rum Pineapple banana flambé
2018 Silver Medalist.

Spirits Selection Competition

With the support of the Concours Mondial de Bruxelles, Spirits Selection has become THE international event for rewarding spirits from the four corners of the globe.

Rhum arrangé Caramel beurre salé Gold medal 2018.